Images via Kyle Poff.
Kyle Poff graduated from the University of North Texas in 2003, and since has worked with many big brands from Junior Designer positions through to complete art direction.
Kyle Poff | Creative Design
Leave a comment
Advertising
Leandro Castelao | Graphic Design
Images via LeandroCastelao.com.
Leandro Castelao is a graphic designer based in Argentina, with clients such as ComputerArts, GQ (France), Nike, Royal Mail and Wired.
Tom Bagshaw: Mostlywanted | Illustration
Images via mostlywanted.
Tom Bagshaw works as a commercial illustrator in Bath, England. He has worked for clients such as Saatchi & Saatchi, Sony, the BBC, Kraft and GQ. These high profile clients are no surprise when looking at his imaginative, polished and beautifully artworked ideas. Luckily, there is no shortage of these ideas to sift through. Below is only a small selection of the work Tom has on his portfolio website, mostlywanted.com. Head over there for more excellent paintings and additional info.
LEGO Tattoo for Pilot Extra-fine | Ufunk.net
Images via Ufunk.net.
Very clever ad for ball-pen “Pilot Extra-fine“ – Grey agency (Barcelona) have applied tattoos to LEGO figurines to communicate the benefits of Pilot’s ‘extra fine’ pens.
BOSCH & The Dinosaur Meat on Supermarket Shelves | Ypsilon2
Image via Ypsilon2.
Text via ibelieveinadv.com.
Brief:
Our task was to increase the awareness level of the revolutionary cooling technology VitaFresh from Bosch to our target group: everyone who likes fresh food.
How the promotion developed from concept to implementation:
VitaFresh is the latest cooling technology from Bosch. It keeps vegetables, fish and meat fresh for an extremely long time. For that purpose we developed food-dummies: fresh meat from an age of a time long, long ago. Fresh mammoth steaks, juicy dinosaur legs and tender sabertooth fillets. Marked with our label, we placed the fresh Stone Age meat in the freezer sections of supermarkets for one week. Furthermore we attracted the attention of customers through leaflets and supermarket announcements.
Success of the promotion with both client and consumer including some quantifiable results:
In 6 days we reached approx. 75,000 people in 24 supermarkets. The web special attracted 236% more visitors with a 530% increase in length of stay.
Why the method of promotion was most relevant to the product or service:
How extremely long the new Bosch VitaFresh cooling technology preserves the freshness of food, was convinced to our target group at a place where freshness matters to them the most: in the supermarket. There we placed fresh meat from an age of a time long, long ago. Thanks to a QR-Code on the food-dummies, curious people were directed to a webspecial for more information about the new cooling technology VitaFresh.
The Marc DA CUNHA LOPES Portfolio
French photographer Marc Da Cunha Lopes has had a very busy and impressive career so far. His creations, which are used in fashion, editiorial and advertising for a range of products and organisations, are consistently intrigueing. Through use of hand-made props, as well as digital enhancement, Da Cunha Lopes’ work equally fascinates and disturbs.
My favourite collection is HPL, a photography and photo montage series that is beautifully eerie.
the99percent.com
At 99%, Behance‘s think tank, we focus on what happens after inspiration—researching the forces that truly push ideas forward. Our profiles of proven idea makers, action-oriented tips, best-practices sessions, and annual conference are all designed to help you transform ideas from vision to reality. More…
Smoothly engineered and styled with Behance’s unmistakably clean layout, 99% proves to be yet another useful resource for the dedicated designer. (The TIPS section is definitely worth a look if nothing else).
Clever Advertising
Adverts. Adverts. Adverts
Even if we don’t like to admit it, we love advertising. Or at least we do when it’s at its most creative and entertaining. Here is three sites guaranteed to offer hours of viewing pleasure.
KEEP CALM and CARRY ON
“Millions of copies of the “Keep Calm and Carry On” poster were printed on the eve of World War II, but never displayed. Now the message has taken on a new lease of life in our troubled peacetime.”
It’s with great sadness and shame I admit to not owning this poster yet, but finding this article on its history has made me determined to get my hands on one. Keep calm and carry on, indeed.
somethingfromnothingblog.wordpress.com 